# Who fits. What changed.

Compare store lists and event-based signals for sales targeting and timely merchant research.

A merchant list can define your market. A signal can give you a reason to look at a particular merchant again.

## Turn discovery into a triggered workflow

A store list helps define the market. SignalTally’s direction connects changing merchant activity with enriched notifications and agent handoffs. The next step starts from an event and its context, rather than another manual review of the same list.

## Evaluate on your own workflow

Choose representative merchants and define what a useful event looks like. Review the source, timing, relevance and work required to act. These comparisons describe approaches, not a feature audit of any named vendor.

Question: Primary question

Store lists: Which merchants fit our criteria?

Ecommerce signals: What has changed at a relevant business?

Question: Starting point

Store lists: A merchant profile or segment.

Ecommerce signals: An observed event and its context.

Question: Useful for

Store lists: Defining a market and building coverage.

Ecommerce signals: Prioritizing timely investigation.

Question: Requires judgment

Store lists: Whether the merchant is a good fit.

Ecommerce signals: Whether the change creates a relevant need.

Question: Workflow starting point

Store lists: A person searches or revisits a segment.

Ecommerce signals: A relevant event can initiate an enriched handoff.

## Related pages

- [See the signal model](https://signaltally.com/product/how-it-works): Understand detection, context and action.
- [Plan an evaluation](https://signaltally.com/contact): Discuss your requirements with sales.

Canonical source: [SignalTally](https://signaltally.com/compare/account-lists)

[Data and attribution guide](https://signaltally.com/llms.txt)