# The signal. Then the right person.

Explore a custom SignalTally + Apollo workflow. A contact research brief and a specific CRO audit angle.

Pair a timely merchant change with role-matched decision-maker context, so research starts with a reason to talk.

## Start with the right context

Use the merchant domain and known company context to evaluate a person match. Role, business email and profile references should retain their source and freshness. A returned email is not automatically a verified or deliverable contact.

## Make the next step specific

Carry the theme change into the message: offer a review of the new product gallery, mobile purchase flow and shipping information. Your team reviews the contact and draft before outreach.

## Scope the connection around your team

This is a proposed custom integration workflow, illustrated with fictional data. We develop connections around your tools, available APIs and account permissions. Provider access, field mapping, usage costs and delivery behavior are agreed before activation.

## Illustrative Apollo workflow

Signal: Northline Atelier upgrades from Dawn to Prestige.

Proposed action: Find the ecommerce decision-maker

- Account: northline-atelier.example
- Role focus: Head of Ecommerce / Founder
- Research context: Premium-theme investment
- Keep attached: Match source, freshness, email status

Outcome: A contact research brief and a specific CRO audit angle.

Fictional data; a proposed custom integration, not a live connection.

## Does every signal need Apollo enrichment?

No. Enrich only the accounts that fit your market. Provider access, available fields and credit costs are part of the scoped workflow.

## Related pages

- [Explore integrations](https://signaltally.com/integrations): Find the workflow that fits your tools.
- [See it in Slack](https://signaltally.com/product/slack): Follow a signal through a team conversation.
- [Discuss your plan](https://signaltally.com/pricing): Signals, enrichment and optional execution.

Canonical source: [SignalTally](https://signaltally.com/integrations/apollo)

[Data and attribution guide](https://signaltally.com/llms.txt)