# Give your enrichment workflow a trigger.

Explore a custom SignalTally + Clay workflow. A qualified research row with the next useful question.

Start account research when a relevant store changes, with the domain, commercial context and supporting evidence already attached.

## Start with the right context

Scope how a SignalTally event enters your Clay workflow, then choose the enrichment steps that answer your sales question. Skip unnecessary lookups for accounts outside your profile and preserve uncertain values rather than replacing them with guesses.

## Make the next step specific

Research subscription maturity and the likely retention owner. Prepare a short introduction about cohort reporting or cancellation insights, backed by the original storefront observation.

## Scope the connection around your team

This is a proposed custom integration workflow, illustrated with fictional data. We develop connections around your tools, available APIs and account permissions. Provider access, field mapping, usage costs and delivery behavior are agreed before activation.

## Illustrative Clay workflow

Signal: Loopwell adds a subscription offer to its Shopify catalog.

Proposed action: Start a focused research workflow

- Account: loopwell.example
- Signal: New subscription offer
- Qualification: Market, catalog activity, account fit
- Next research: Retention owner and current tooling

Outcome: A qualified research row with the next useful question.

Fictional data; a proposed custom integration, not a live connection.

## Must we replace our current Clay workflow?

No. The proposed connection adds an event source to a workflow you define. Field mapping, trigger delivery, provider access and usage costs are agreed during setup.

## Related pages

- [Explore integrations](https://signaltally.com/integrations): Find the workflow that fits your tools.
- [See it in Slack](https://signaltally.com/product/slack): Follow a signal through a team conversation.
- [Discuss your plan](https://signaltally.com/pricing): Signals, enrichment and optional execution.

Canonical source: [SignalTally](https://signaltally.com/integrations/clay)

[Data and attribution guide](https://signaltally.com/llms.txt)