# Turn a lifecycle change into a better brief.

Explore a custom SignalTally + Klaviyo workflow. A welcome-journey audit brief for the merchant relationship you manage.

Connect observable retention activity with a useful research question for your agency or lifecycle team.

## Start with the right context

Start with the visible storefront change. If a client authorizes access to their own Klaviyo environment, scope the additional context your team needs. Public app detection does not reveal private customer lists or campaign performance.

## Make the next step specific

Review the path from signup to subscription purchase and the questions a lifecycle marketer would ask. Keep a prospect introduction separate from any subscriber marketing workflow.

## Scope the connection around your team

This is a proposed custom integration workflow, illustrated with fictional data. We develop connections around your tools, available APIs and account permissions. Provider access, field mapping, usage costs and delivery behavior are agreed before activation.

## Illustrative Klaviyo workflow

Signal: Loopwell introduces a Klaviyo signup alongside a subscription offer.

Proposed action: Prepare a lifecycle review

- Merchant: loopwell.example
- Public signal: Signup and subscription changes
- Review focus: Welcome journey and retention
- Authorized context: Client-approved lifecycle fields

Outcome: A welcome-journey audit brief for the merchant relationship you manage.

Fictional data; a proposed custom integration, not a live connection.

## Are detected prospects added to marketing lists?

No. A merchant signal is research context. Importing contacts or changing customer marketing flows is a separate, explicitly scoped action in an authorized account.

## Related pages

- [Explore integrations](https://signaltally.com/integrations): Find the workflow that fits your tools.
- [See it in Slack](https://signaltally.com/product/slack): Follow a signal through a team conversation.
- [Discuss your plan](https://signaltally.com/pricing): Signals, enrichment and optional execution.

Canonical source: [SignalTally](https://signaltally.com/integrations/klaviyo)

[Data and attribution guide](https://signaltally.com/llms.txt)