# Merchant intelligence for the team conversation.

Explore a custom SignalTally + Microsoft Teams workflow. A channel brief linking the estimate to a proposed market-readiness review.

Route relevant store changes to your commerce team, with a concise brief that makes ownership clear.

## Start with the right context

Define the team, channel and routing rules for merchant opportunities. Keep modeled audience values labeled as estimates and attach observation context so the receiving team can assess the evidence.

## Make the next step specific

Ask whether US interest matches the merchant’s own data, then offer to review delivery information, pricing presentation and returns. An audience estimate does not prove expansion plans or revenue.

## Scope the connection around your team

This is a proposed custom integration workflow, illustrated with fictional data. We develop connections around your tools, available APIs and account permissions. Provider access, field mapping, usage costs and delivery behavior are agreed before activation.

## Illustrative Microsoft Teams workflow

Signal: Forma Studio shows modeled audience momentum in the United States.

Proposed action: Prepare a market-opportunity brief

- Team: International commerce
- Market: United States
- Signal: Modeled audience momentum
- Suggested owner: Market-entry specialist

Outcome: A channel brief linking the estimate to a proposed market-readiness review.

Fictional data; a proposed custom integration, not a live connection.

## Can different regions use different channels?

Geographic routing is a custom-workflow requirement we can scope with you, including ownership rules, delivery volume and the permissions needed for your Teams environment.

## Related pages

- [Explore integrations](https://signaltally.com/integrations): Find the workflow that fits your tools.
- [See it in Slack](https://signaltally.com/product/slack): Follow a signal through a team conversation.
- [Discuss your plan](https://signaltally.com/pricing): Signals, enrichment and optional execution.

Canonical source: [SignalTally](https://signaltally.com/integrations/microsoft-teams)

[Data and attribution guide](https://signaltally.com/llms.txt)